In episode 31 of the Acceleration Economy Minute, Kieron Allen defines the term hyperlocalization and puts it within the context of data analytics.
00:17 — Hyperlocalization was a term coined over a decade ago and refers to the idea of targeting sales toward a specific audience in a specific geographical area.
00:40 — Kieron believes that with the rise of data capabilities and analytics, hyperlocalization will make a comeback. During the pandemic, many people were eager to support their local businesses to bring growth back to their communities.
01:26 — The amount of data that is available to companies now means it is possible for them to hone in on hyperlocal audiences. Kieron predicts this will be a big trend over the next year.
02:08 — Data analytics can be used to create targeted options for specific, hyperlocal audiences.
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