In episode 29 of the Acceleration Economy Minute, Kieron Allen discusses why digital trust will be a core factor in business strategies in the new year.
00:30 — As companies are accelerating and becoming more digitally focused, there must be measures in place to ensure customers and consumers trust digital brands.
01:04 — It is easy for customers to think that organizations have not done “their due diligence when it comes to technology, perhaps the transparency isn’t there,” notes Kieron. Digital trust must be a top priority for companies.
01:17 — How does a brand build digital trust? There are many frameworks companies can implement that will gain the trust of consumers and stakeholders, such as:
- Data auditing
- Managing the lifecycle of data
- Security expertise
- Control and governance
03:04 — Finally, there needs to be customer due diligence, which ensures that a brand is aware of the threats its customers may face from the technologies the organization is bringing in. What kind of information can be exposed and why? Once all of these boxes are checked, a brand will have a solid strategy in place that can be relayed to customers.
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