In episode 28 of the Acceleration Economy Minute, Kieron Allen explains why organizations need relevant sustainability strategies, which have grown beyond local and green efforts.
00:15 — Acceleration Economy analyst Scott Vaughan shared his expertise in his recent article “How CMOs and Go-to-Market Leaders Can Impact Sustainability Initiatives.” He emphasizes how sustainability as a concept has grown beyond local initiatives and green initiatives. Now, it has become more so like a spectrum, incorporating mental health, societal change, economic sustainability, and more.
00:55 — Sustainability has become an important business concern, a societal concern, and an expectation from customers. However, meeting sustainability efforts goes beyond ticking boxes and offsetting carbon emissions.
01:34 — Customers know what sustainability projects are and know what initiatives exist. They will be able to see through an organization if it doesn’t integrate sustainability into the company itself, aligning it with its values.
02:47 — Organizations must hone in on their sustainability initiatives, making them relevant. Be transparent so your customers know that you’re committing to those efforts.
For more insights on the hows and whys of sustainability’s impact on business processes and profits, please join us for the Acceleration Economy Sustainability Impact Digital Summit on January 26, 2023. Register today for your free streaming pass here.