In an earlier era of technology, the path to market for software companies was fairly straightforward. But not anymore. To talk through changes to GTM strategies, new booming cloud marketplaces, and much more, Thomas Bush joins us as a guest for this sponsored Cloud Wars Live podcast. Thomas is an ISV Program Manager at DoiT, an innovative company that is helping its customers, ISVs, stay agile and pursue growth in this fast-moving digital economy.
The Big Themes:
- Massive changes to cloud marketplaces: Amazon and Google Cloud are transforming the ways that companies buy software through their cloud MPs, and DoiT is helping customers respond to those changes
- Growth requires agility: the standard locked-in discounts of the past aren’t working for software companies anymore, so DoiT is taking on the lock-ins with cloud partners and delivering flexible, growth-oriented benefits to ISV customers
- Trusting customers to know what they need: DoiT’s ISV Program and products like FlexSave, GTM Funds, and Agency selections, reflect its belief in trusting customers to know best what they need
The Big Quote: “It’s this fundamental shift from the old way of thinking, which was ‘if I spend a million dollars, will you give me 5% off?’ And this new way of thinking is, ‘because I’m spending a million dollars with you, how can you help me grow?'”
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This episode is brought to you by DoiT.