Acceleration Economy

Report: Go-To-Market Strategies in the AI Ecosystem | Where Vendors, Partners & Customers Intersect

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Executive Overview

In today’s digital businesses, decision-making involves multiple stakeholders, making product selection a complex process. Marketing and sales leaders must devise effective go-to-market (GTM) strategies to engage customers and partners successfully.

This practitioner analyst report delves into the process of building GTM plans, presents various GTM models, and analyzes the role of modern technologies including GenAI in optimizing sales and marketing performance.

Elements of Report

  1. Optimizing with GTM Strategies in a Digital-First World
  2. Selecting the Optimal GTM Strategy to Reach AI, Cloud, Cybersecurity, and Data Buyers
  3. 5 Generative AI Use Cases to Accelerate Sales and Marketing Performance
  4. Partners and Your GTM Strategy: Delivering an Optimized Digital Customer Experience (CX)