Nearly 70% of CEOs believe chief marketing officers should be leading revenue growth – is your department prepared for this challenge?
Marketing is changing, and the expectations have never been higher. With the right tools and strategy, you’ll prove your department is a revenue center – not a cost center. And in this climate, it’s expected.
The “Ultimate Growth Marketing Playbook” by industry leaders Ashlyn Brewer and Nick Sargent covers:
- How to leverage inbound marketing, digital marketing and sales alignment to connect marketing to dollars
- How to build the right team and set of tools for growth marketing success
- How to get your company on board with growth marketing