Each month, Tony Uphoff, CXO advisor, and turnaround and growth expert, joins Cloud Wars Live for a recurring segment. “Uphoff on Industry” explores the innovations, upheavals, and breakthroughs reshaping the world of manufacturing and industrial markets. Today, we talk about digital ad fraud and how businesses can harness the power of cloud infrastructure tools to dazzle the customer and make more money.
The Big Themes:
- The stats, with so little scrutiny: Machine, also referred to as bot-related, ad revenue was $81 billion in 2022 with projections to increase to 100 billion in 2023.
- Machine or bot accounts inflate financials: If Twitter or Facebook decided to take down all of the fake accounts, they would have to restate their earnings.
- Dealing with a completely different mindset: Companies and executives realize they will be judged by their ability to harness technology to transform their businesses.
- Thought of the day: We are now hitting an inflection point based on the unbelievable power of cloud infrastructure, applications and tools and the agility that it gives these companies. What is technology enabling us to do to dazzle the customers and make more money?
The Big Quote: “I think the part that analysts are probably missing that links directly to the market is, I think you need to go upstream as an analyst and understand how companies are deploying modern technology today, as a part of your analysis of their financial performance.”