June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.
If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.
In this Cloud Wars Expo Moment, excerpted from the fireside chat, Bob Evans (Founder and Chief Content Officer & Co-Founder, Cloud Wars and Acceleration Economy) and Philippe Lalumiere (Vice President, IT, Cirque de Soleil) discuss how Cirque du Soleil is reimagining customer experiences through digital content.
01:46 — Since Cirque du Soleil’s DNA is live entertainment, Lalumiere notes that the organization faces challenges with interconnectivity. Since many people only see a show once or twice a year, Cirque du Soleil struggles to maintain engagement with their audiences after live performances.
02:27 — Lalumiere explains how Cirque du Soleil had to innovate as a result of the pandemic. In response to being unable to perform live, the company launched CirqueConnect, a website dedicated to publishing Cirque-related digital content to remind users that the circus still exists.
02:36 — According to Lalumiere, there is an ongoing conversation at the organization about how to leverage digital content without losing the Cirque du Soleil brand.
02:46 — Although it is difficult to recreate a live show online, the Metaverse has presented new opportunities for the company. The team is experimenting with using the Metaverse to create new experiences for fans.
03:04 — Cirque Du Soleil will continue using digital content as a way to further connect with its audience despite live shows becoming more popular again.
Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.