In this Industry Cloud Battleground session — now available on demand with a premium subscription to Acceleration Economy — Carrie Tharp, VP of Retail and Consumer, Google Cloud, defines the company’s key areas of focus in enhancing the retail experience, how Google Cloud unlocks revenue potential for retailers and uses customer data to drive better decision-making.
Insights from Carrie Tharpe, and What You Will Learn:
- The four key areas of focus identified by Google Cloud to enhance the retail experience, which includes helping retailers become customer-centric and data-driven, “everything digital and omni,” modernizing brand storefronts, and assisting brands with sustainable and efficient operations
- The revenue potential is unlocked for retailers by harmonizing data to enable real-time decision-making. Google Cloud works with its customers to deliver all of their data that can be used to create real-time solutions — which has traditionally been a challenge in the retail industry
- Why Google Cloud “meets customers where they are” without maximizing change in an organization to provide better answers that drive true results
- Vertex forecasting capabilities benefit retailers, as it is a “perfect example of a better answer plugged into whatever system you’re using.” Tharp explains that customers are seeing very strong results with this capability