Acceleration Economy
  • Home
  • Cloud Wars
  • Analyst Content
    • By Category
      • AI/AI Index
      • Cloud/Cloud Wars
      • Cybersecurity
      • Data
    • By Interest
      • Leadership
      • Generative AI
      • Partners Ecosystem
      • Process Mining
      • Sustainability
    • By Industry
      • Financial Services
      • Healthcare
      • Manufacturing
      • Retail
    • By Type
      • Guidebooks
      • Summits
      • Roundtables
      • Video Moments
    • By Vendors
      • All Vendors
      • AI/Hyperautomation
      • Cloud
      • Cybersecurity
      • Data
  • Courses
    • Cloud Wars Top 10
    • Selling AI, Cloud, Data & Cybersecurity
    • The Demise of Traditional Go-To-Market Strategies
  • What we do
    • Advisory Services
    • Marketing Services
    • Event Services
  • Who we are
    • About Us
    • Practitioner Analysts
  • Subscribe
Twitter Instagram
  • Courses
  • Summit NA
  • Dynamics Communities
Twitter LinkedIn
Acceleration Economy
  • Home
  • Cloud Wars
  • Analyst Content
        • By Category
          • AI/AI Index
          • Cloud/Cloud Wars
          • CybersecurityThe practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks.
          • Data
        • By Interest
          • Leadership
          • Generative AI
          • Partners Ecosystem
          • Process Mining
          • Sustainability
        • By Industry
          • Financial Services
          • Healthcare
          • Manufacturing
          • Retail
        • By Type
          • Guidebooks
          • Summits
          • Roundtables
          • Video Moments
        • By Vendors
          • All Vendors
          • AI/Hyperautomation
          • Cloud
          • Cybersecurity
          • Data
  • Courses
    • Cloud Wars Top 10
    • Selling AI, Cloud, Data & Cybersecurity
    • The Demise of Traditional Go-To-Market Strategies
  • What we do
    • Advisory Services
    • Marketing Services
    • Event Services
  • Who we are
    • About Us
    • Practitioner Analysts
  • Subscribe
    • Login / Register
Acceleration Economy
    • Login / Register
Home » IBM’s Kate Woolley: How Partners Ecosystem Simplifies Digital Transformation
Cloud Wars

IBM’s Kate Woolley: How Partners Ecosystem Simplifies Digital Transformation

Bob EvansBy Bob EvansApril 12, 2023Updated:April 13, 20234 Mins Read
Facebook Twitter LinkedIn Email
To adjust the volume hover the cursor over the volume bar
Share
Facebook Twitter LinkedIn Email
Acceleration Economy Cloud Wars

Bob Evans interviews Kate Woolley, General Manager, IBM Ecosystem, as part of the Partners Ecosystem Innovation series, in which he speaks with top executives responsible for the ecosystem businesses of the Cloud Wars Top 10 companies. This exclusive series leads up to the Partners Ecosystem Digital Summit, taking place on April 20. Click here to register for the event.

In this interview, Bob and Woolley discuss the ways that the IBM ecosystem is helping the company move into new ways of the world, the rise and influence of artificial intelligence (AI), and IBM’s Partner Plus program.

Register here for your on-demand pass to view all content from Partners Ecosystem Digital Summit. The digital event, which took place on April 20, focused on analyzing the business and IT imperatives around cloud, AI, automation, data modernization, and cybersecurity that define the future of partnerships.

Highlights

00:39 — Despite economic uncertainty and disruption, many businesses — including IBM — are eager to become the digital businesses they need to be in order to flourish in the future, explains Bob, before asking Woolley how IBM works with its partners ecosystem to help clients move into this new, exciting world.

01:27 — IBM’s ecosystem is becoming increasingly important, and the company continues to expand its ecosystem to continue playing a larger role. Woolley explains that this notion is driven by the needs of IBM clients — all of which are on a digital transformation journey. The IBM ecosystem includes thousands of partners, ranging from system integrators to ISVs, hyperscalers, and everything in between. A critical focus of the IBM ecosystem is finding ways to leverage the strengths of partners that drive digital business.

03:23 — Bob asks Woolley about IBM’s involvement with hyperscalers, which represents an entirely new direction that IBM has taken toward its ecosystem. Woolley agrees this is a new direction, suggesting that “it’s all about how do we create exponentially more connections across different types of partners.” By bringing in a strategic partner, IBM is able to move much quicker and deliver that value at scale.

05:20 — How does the IBM ecosystem play into the rise of digital business? There are many ways that partners can engage with IBM technology:

  • Build on IBM technology
  • Embed IBM technology
  • Build services on top of IBM technology
  • Be a seller of IBM technology

IBM is seeking ways to leverage its partners ecosystem for the purpose of digitization and simplification.

07:41 — Bob notes how, in the past, a critical focus of partnerships was fulfillment. Now, that role has evolved and partners are responsible for innovation, business outcomes, and business value. Woolley agrees. “It’s [now] ‘how do we actually drive to that business value for our clients and unlock that using our ecosystem?’ So unlocking that using co-creation, unlocking that using the programs we have in place.” She explains how at the start of this year, IBM launched its Partner Plus program, which focuses on driving value with partners and giving them the means to deliver that value faster.

09:34 — Driving co-creation is another important aspect of IBM’s Partner Plus program. Currently, IBM is working with Ernst & Young to co-create sustainability services and tools.

10:39 — Traditionally, IBM clients were consumers of enterprise technology. Increasingly, the clients want to become creators of that technology. What is the role of the IBM ecosystem in this level of co-creation? “We have to do it together,” states Woolley. At its core, Partner Plus is about making partners an extension of IBM.

12:06 — What opportunities does IBM’s ecosystem see around artificial intelligence (AI)? There are huge opportunities for the ecosystem around AI, explains Woolley. It is critical for IBM to find ways to make this technology available, so it can be embedded into other products.

13:52 — In closing, Woolley notes that there is no one vendor that can deliver everything a client needs. “So it’s about bringing the strengths of IBM and the strengths of our partners to be able to drive that innovation and drive more value for our clients… we’re just getting started. I would say for the IBM ecosystem, I think there’s no better time to be an IBM partner.”


Sign up here for the Partners Ecosystem Digital Summit on-demand pass to see all of the Partners Ecosystem Innovation interviews that aired on April 20, 2023.

Interested in IBM?

Schedule a discovery meeting to see if we can help achieve your goals

Connect With Us

Book a Demo

Artificial Intelligence Cloud Cloud Wars customer customer experience customer journey CXO digital business IBM innovation Partnerships
Share. Facebook Twitter LinkedIn Email
Co-Founderuser

Bob Evans

Founder, Cloud Wars
Co-Founder, Acceleration Economy

Areas of Expertise
  • Cloud
  • Digital Business
  • LinkedIn

Founder of Cloud Wars and Co-Founder of the Acceleration Economy, Bob leads the strategic direction of the global analyst network and actively covers the Cloud and Digital Business categories. Creator of Cloud Wars Top 10, a ranking and ongoing analysis world's most influential tech companies driving digital business and the digital economy. World-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

Related Posts

On Location at Automation Anywhere Imagine: The Convergence of Generative AI and RPA

September 21, 2023

Larry Ellison: ‘And the Newborn Baby Talked!’

September 21, 2023

Road to Community Summit North America: Dynamics GP, Learning, Forging Relationships

September 21, 2023

The Intelligent Enterprise for the Insurance Industry

September 21, 2023
Add A Comment

Comments are closed.

Recent Posts
  • On Location at Automation Anywhere Imagine: The Convergence of Generative AI and RPA
  • Road to Community Summit North America: Dynamics GP, Learning, Forging Relationships
  • Larry Ellison: ‘And the Newborn Baby Talked!’
  • The Intelligent Enterprise for the Insurance Industry
  • On Location At Oracle CloudWorld: Demystifying Generative AI

  • 2X a week
  • Analyst Videos & Articles
  • Exclusive Digital Business Content
This field is for validation purposes and should be left unchanged.
Most Popular Guidebooks

The State of Process Mining 2023: Unlocking Efficiency and Driving Customer Satisfaction

July 31, 2023

How Workday Creates Agile Monetization Opportunities for CFOs

June 21, 2023

Why & How to Create a Zero-Trust Framework

June 12, 2023

The Ethical and Workforce Impacts of Generative AI

May 26, 2023

Advertisement
Acceleration Economy
Twitter LinkedIn
  • Home
  • About Us
  • Privacy Policy
  • Get In Touch
  • Advertising Opportunities
  • Do not sell my information
© 2023 Acceleration Economy.

Type above and press Enter to search. Press Esc to cancel.

  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.