Each month, “Anschuetz on Leadership” episodes look at unique ways that business can approach leadership. Christian Anschuetz is an adventurer, entrepreneur, and United States Marine Corps Captain (not on active duty). He’s been the CIO of one of the world’s largest advertising firms, CDO of a global safety and supply-chain company, and founded a nonprofit to help connect military veterans with business leaders for mutually beneficial outcomes. Today, Christian and Bob talk about Task Force Tribute, a new multifaceted initiative to honor military service members lost to the Global War on Terror, and indeed all who have served in the armed forces.
The Big Themes:
- Introducing Task Force Tribute (TFT): Inspired by a group of military veterans in Chicago who walked 13 miles to honor 13 service members who died during the withdrawal from Afghanistan, TFT comprises a small group of people who are traveling 7,054 miles together, to all corners of the country, one mile for every service member lost during the Global War on Terror.
- Creating a virtual memorial to those we’ve lost: During the cross-country trip, TFT will be raising awareness around its intent to collaborate with leading tech companies in the U.S. to build what Christian calls “the first highly inclusive and encompassing virtual war memorial.”
- How listeners can get involved: Christian suggests three actions to take. First, just spend some time learning about the effort and following the journey. Second, make a donation of $70.54, or any amount, to help support the trip and the memorial. Finally, anyone who is a military member or family of a military member, reach out to the TFT team to share your stories.
The Big Quote: “So many people don’t want to talk about this kind of stuff, because they don’t want to talk about themselves. We want to make it clear that this is an opportunity for our military members to talk about the other great women and men that they served with, and the great examples that they saw, and candidly, and provide a ground truth, if you will, to the history that they were all part of making.”
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