Acceleration Economy Cloud Wars Expo

In this fireside chat, University of Michigan Professor and author Venkat Ramaswamy chats with Cloud Wars founder Bob Evans about customer co-creation and how organizational structures impact companies’ capacity to engage with customers most effectively.

Highlights from Venkat Ramaswamy and What You Will Learn:

  • Value creation is beginning to get “decentered” and democratized, moving away from a focus on products and services to more digitalized experiences.
  • The pandemic forced many businesses and industries (higher education, retailhealthcare, entertainment) to flip their customer engagement models and bring their services and products to their customers.
  • Organizational silos can be an impediment to co-creation with customers. Various departments need to interact with each other and with customers and employees to successfully co-create.
  • Companies need to start paying attention to the experience the customer would like and all the interactions that can make it happen, which means involving different people and different disciplines in the co-creation process.

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