June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.
In this News Desk interview, VP & Principal Analyst, Aaron Back welcomes David Clifton, Oracle Hospitality VP of Product Development, for a discussion on the industry’s approach to big topics like security, interoperability, and how Covid-19 forced a renewed perspective on how hospitality can better serve its customers.
00:01 — Aaron introduces today’s guest, Oracle’s self-proclaimed “Hospitality Geek” David Clifton.
01:40 — Moving hospitality businesses to the cloud includes grappling with rising costs, a tough labor market, and pre-booked stays creating challenges within the hospitality infrastructure.
02:49 — OPERA, Oracle’s property management system, is installed in more than 40,000 hotels but can be difficult to manage and secure. Room TVs, Alexa devices, locks on hotel room doors, and climate controls all need integration within the cloud service.
05:15 — Oracle takes a “regional approach” to integrating with cloud partners and aims to make it as simple as possible to mesh with Opera.
06:30 — Clifton details how Oracle helps hospitality’s diverse customer base with its sustainability efforts, and how sustainability begins with access to the data needed to make better decisions.
09:18 — Oracle utilizes its own data combined with each hotel’s data to better aid the customer experience and drive better decision-making.
10:30 — Hospitality’s forced digitization post-Covid impacted how hotels view serving their guests as well as how Oracle must manage data securely to remain compliant in more than 200+ countries. Clifton explains how the industry provides personalized experiences while respecting personal data privacy.
14:19 — The landscape of hospitality spending has transformed with expanded travel as well as renewed and detailed preferences and experiences. Room size may not matter to some travelers as much as proximity to an event or a room with a balcony view.
16:00 — Historically, hospitality solutions have been “closed.” Oracle has recently opened its hospitality API to make its base management solutions available to more than 4,000 partners. This integration platform allows customers to bridge the gap between partner sets and create flexible custom solutions.
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