Cloud Wars caught up with TJ Graven, Under Armour’s Senior Vice President of Global IT, for an exclusive interview at SAP Sapphire Now 2019 in Orlando. As a long-term customer of Qualtrics and now of SAP, the Under Armour team has a unique perspective to share. Because the company is already gaining an enhanced understanding of their own customers through the combination of operational data and experience data: the Xs and Os that make up experience management.
In this conversation, TJ and I discuss how 21 years of innovation at Under Armour shapes how the company runs today. Plus, TJ shares his plans for increasing transparency throughout the organization, measuring success, and bringing on the right talent in a highly competitive environment.
You can also stream the audio-only version of this episode:
TJ Graven Interview Highlights
Understanding our business deeply allows us to really be thoughtful and anticipate where things are going. – @UnderArmour's TJ Graven Click To Tweet I don't have a separate technology strategy… Our success is all measured in the same way. It's making our consumers better, making our athletes better. – @UnderArmour's TJ Graven Click To Tweet Technology's impact on the way we work and the way we live and the way we transact our business is something that you can't expect a single person to see. – @UnderArmour's TJ Graven Click To Tweet