Selling to the New Executive Buying Committee

Selling to the New Executive Buying Committee

Course Availability

The full 6-hours of video programming and four course material guidebooks are available to stream and download (pdfs) respectively. The entire course is available at our introductory offer of $999, which gives you the ability to stream the course unlimited times, and download the PDF course materials which will be e-mailed to you upon purchase.

If you or your company is interested in getting a “multiple user” discount to access this course, please e-mail Dave Colford to discuss options, including:

• Up to 5 users at your company: $3,746 (25% discount)
• Up to 10 users at your company: $6,493 (35% discount)
• Unlimited users at your company: $8,500

Course Description

An in-depth analysis of how the purchase process of major technology modernization projects has evolved to include multiple C-suite executives considering, analyzing and defining the why and how of investments, frameworks, roadmaps, solutions and execution.

Delivered for practitioners, by practitioners, this course replicates the executive buying committees involved in transformational projects including AI, Cloud, Cybersecurity and Data, with perspective and insights from CEO, CFO, CMO, CIO, CTO, CDO, CISO, CPO, and other practitioners that have a seat at the table.

This is delivered through interactive buying committee discussions and course materials (PDF-based ‘guidebooks’) where these practitioners explain how they are considering and analyzing the modernization project based on their specific point of view. This delivers exclusive insights for the buyers, sellers and partners of AI/ML/Hyperautomation products, Cloud ERP & business applications, Cloud Database and Analytics solutions, and Cybersecurity/Access Control/Governance frameworks, products and services.

Course Objectives

• Identify the CXO practitioners involved in business/technology modernization and digital transformation projects.
• Define the top issues, trends, concerns, and priorities centric to C-Suite executive buying committees.
• Insights on how C-Suite executives will evaluate and choose vendors and partners.

Deliverables:

• Four 90-minute C-Suite Practitioner Roundtables: AI, Data Modernization, Multi-Cloud & SaaS Cybersecurity, Cloud ERP
• Each Roundtable has a stand-alone course material PDF report with insights from each of the Practitioner Analysts involved.
• Each Roundtable is broken into 30-minute thematic segments.
• Each Segment features “top take aways” from 4X CEO and Practitioner Analyst Tony Uphoff.