In Episode 52 of the CXO Minute, Tony Uphoff discusses the session that showcased North Star customers — ABB, Dell, and MSD — at Celosphere 2022.
This episode is sponsored by Celonis, the market leader in process mining and execution management. The world’s top 2,000 process fanatics learned to fix process inefficiencies at Celosphere, the company’s annual conference, which was held November 9th and 10th in Munich, Germany. Sign up to watch the free virtual Celosphere 2022 stream here.
00:34 — For Celonis, a North Star customer is someone who leads the way in enacting long-lasting change in their organization — they are change agents with deep knowledge of how to use Celonis products to drive a big impact.
00:58 — Each of the three customers — ABB, Dell, and MSD — offered specific solutions as to how Celonis was helping them identify bottlenecks and improve inefficiencies.
01:39 — At the conference, Celonis announced the release of a new product — Process Sphere — which offers companies the ability to map the process from interest to invoice with customers to drive better customer experiences.
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