In this Digital CIO Summit moment, excerpted from the digital event which took place from April 4-6, Lisa Miller, Senior Vice President, Global Platform Alliances, Equinix Inc., explains how co-creation enables a simpler buying experience for customers.
00:05 — When there is a problem that needs to be solved, many times, co-creation, or building a joint solution with a partner, will enable customers to solve the problem more efficiently.
00:27 — Something that Equinix recently announced with VMware, explains Miller, is “[VMware Cloud] VMC with Equinix Metal.” She explains that this makes it very simple for a customer to buy multiple technologies in one instance. The same notion can be applied to marketplaces.
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01:11 — “You’re trying to make the buying experience simpler, and that is why people are looking at things like a marketplace or co-creation. Because there are so many options out there for a business to have to try to buy…they cannot go out and learn everything,” notes Miller.
01:33 — In closing, Miller explains that “the more we can co-create, the more we can partner, the more we can bundle solutions, the easier we’re making that buying experience.”
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