In this Road to CIO Summit moment, excerpted from an in-depth interview, Tony Uphoff and best-selling author and Category Pirates‘ Co-Creator Christopher Lochhead look at the concept of the “category lens” and how it applies to the technology industry today, specifically around ChatGPT and its disruption of the search category.
For more on ChatGPT’s impact on the technology business, check out this edited version of the interview. Christopher Lochhead will be speaking at Acceleration Economy’s upcoming Digital CIO Summit, which takes place April 4-6.
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00:19 — Chris’s co-author and friend, Kevin Maney, says that category design is a new lens on business, and when you have that lens, “you have a superpower.” Chris applies this lens to ChatGPT. With 100 million users in the first two months alone, the generative AI-powered chatbot can be seen as emblematic of what’s possible in the future.
03:11 — Tony says that he sees Google as a monopolistic category leader in search, and that the company is in a sense of panic regarding ChatGPT, as evidenced by some of its rushed AI chatbot announcements lately.
04:25 — Chris agrees with this thinking, since he says that once a competitor (in this case, Google) essentially announces a similar product after a first company (in this case, Microsoft), it’s essentially confirming that there is a new category. “It’s the first time Google has done this,” says Chris. “What [Google] just did is, it said ‘Microsoft-OpenAI is the new category.'”
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