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Home » On Location at Knowledge 2023: How ServiceNow Approaches Customers, AI, and Growth
CXO

On Location at Knowledge 2023: How ServiceNow Approaches Customers, AI, and Growth

Tony UphoffBy Tony UphoffMay 17, 2023Updated:May 17, 20233 Mins Read
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In this special “On Location” minute, Tony Uphoff reports from the ServiceNow Knowledge 2023, the Cloud Wars Top 10 company’s annual conference. Tony is on-site at the event, which takes place May 14-18 in Las Vegas. In this episode focused on the event’s official kickoff day, Tony shares takeaways and news from ServiceNow executives, customers, keynotes, and sessions.

To hear practitioner and platform insights on how solutions such as ChatGPT will impact the future of work, customer experience, data strategy, and cybersecurity, make sure to register for your on-demand pass to Acceleration Economy’s Generative AI Digital Summit.

Highlights

00:19 — Today marked the official kickoff of the event, attracting more than the projected 15,000 attendees, in Tony’s estimation. “The welcome keynote this morning was packed, and frankly, far better attended than most industry keynotes that I’ve ever seen,” says Tony.

00:39 — ServiceNow has doubled in size since the last meeting, said CEO Bill McDermott, and is the fastest software company to reach $7 billion in organic revenue growth. The company is “myopically focused on customers and customer value,” Tony says.

01:00 — The keynote featured customer stories from leaders from Pepsi and State Farm, and began with a welcome from Paul van Renselaar, a ServiceNow customer from Nationale Nederlanden, a large insurance company that has transformed its business using the ServiceNow platform.

01:18 — Despite being well-known by IT leaders, ServiceNow is expanding its reach to the C-suite and line of business managers. When Tony asked McDermott what percentage of his time he spends with customers, the CEO said, “half.” This is remarkable in comparison to CEOs of other multibillion-dollar organizations, Tony notes.

02:00 — Wednesday’s sessions explored the theme of IT versus business challenge, a timely topic as technology accelerates with artificial intelligence (AI) and cloud platforms going mainstream.

Which companies are the most important vendors in AI and hyperautomation? Check out the Acceleration Economy AI/Hyperautomation Top 10 Shortlist.

02:29 — ServiceNow highlighted the emergence of an expanded business technology buying committee. This shift underlines the growing perception of technology as a growth platform.

03:26 — Tony attended a part of the financial analyst presentation, where McDermott and the President and COO CJ Desai discussed customers, product, and growth strategies. The focus was on the company’s generative AI strategy. McDermott’s goal is for ServiceNow to be the defining enterprise software company of the 21st century, with a profitable growth trajectory of 20 billion-plus in revenues in the near future. He then announced a $1 billion share buyback plan.

04:12 — Tony also had the chance to catch up in person with ServiceNow founder, Fred Luddy, a low-key innovator he met years ago while he was a CEO of a JMI Equity company, which was one of JMI’s rare seed stage investments.

Related Content:

On Location at Knowledge 2023: How ServiceNow Will Integrate Generative AI and Upskill Workers

On Location: Key Insights from SAP Sapphire and ServiceNow Knowledge 2023


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Tony Uphoff

Acceleration Economy Analyst
4X CEO, Leadership Channel Host

Areas of Expertise
  • Board Strategy
  • Cloud
  • Digital Business
  • LinkedIn

Bringing his experiences a 4x CEO, Tony is the host of Acceleration Economy's Leadership Channel, and a Senior Advisor to the CEO and executive team at Xometry, a publicly traded, on-demand manufacturing marketplace. He most recently led the turnaround, growth, and successful sale of Thomasnet.com to Xometry in December of 2021 for $300m. Tony Uphoff is an award-winning technology, data, digital media and marketing services executive specializing in transformative leadership of companies, cultures, people and organizational performance. As an industry thought leader Tony is regularly quoted in The Wall Street Journal, Forbes, Business Insider, and other top media brands, as an expert on the digital industrial economy. Tony also advises senior management and boards of media, marketing, and technology companies as the CEO & Founder of Uphoff Management Advisory, LLC. He also serves as a Trustee of Linfield University and a Mentor at MuckerLabs accelerator.

  Contact Tony Uphoff ...

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