In this Sustainability Impact Digital Summit moment, excerpted from the digital event, which took place on January 26th, Jen Brown, Senior Director, Net Zero Marketing, Salesforce, shows how a Salesforce customer, JetBlue, is using the Salesforce Net Zero Cloud to engage with sustainability and ESG initiatives. Various JetBlue representatives explain how the company is applying the Net Zero Cloud.
00:11 — Brown explains how she is looking forward to seeing more departments within companies engage with sustainability and ESG efforts. One company where this is happening is JetBlue, an airline company.
00:24 — A JetBlue representative states that every single company should be pushing themselves to consider where they want to be with sustainability as well as how they can set aggressive targets to get there. JetBlue realizes that without sustainability at the forefront, the industry “won’t survive for terribly long.”
00:42 — With Salesforce, JetBlue is evolving the way that it collects energy data. The company has committed to achieving net zero carbon emissions by 2040. JetBlue has a lot of data at its fingertips that can influence the investments it is making toward a sustainable future.
01:14 — With Net Zero Cloud, JetBlue is going to be able to streamline and reinvent the way that it collects and thinks about emissions data and emissions performance. In turn, this will help the company track and plan for its goal to be net zero by 2040. Salesforce is enabling JetBlue to achieve this goal.
To gain more insights on the hows and whys of sustainability’s impact on business processes and profits, view the Acceleration Economy Sustainability Impact Digital Summit, which is now available on-demand. Register for your free streaming pass here.