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Home » Salesforce Execs Explain Why IT Leaders Must Drive Sustainability and ESG Initiatives
Sustainability

Salesforce Execs Explain Why IT Leaders Must Drive Sustainability and ESG Initiatives

Aaron BackBy Aaron BackJanuary 27, 2023Updated:January 27, 20232 Mins Read
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In this Sustainability Impact Digital Summit moment, excerpted from the digital event held on January 26, and which is available now on-demand, Jen Brown, Senior Director, Net Zero Marketing, Salesforce, and Kevin Vranes, Global Product Lead, Net Zero Cloud, Salesforce, discuss why it is essential for information technology (IT) leaders to drive sustainability, environmental, social, and governance (ESG) initiatives.

Highlights

00:11 — Why is it essential for IT leaders to drive sustainability and ESG initiatives in their organizations? Vranes explains that data collection is the top challenge that organizations are facing when trying to understand their ESG impact; technology is enabling ESG transformation.

00:30 — Vranes encourages businesses to transition away from manual spreadsheet processes to automated, real-time insights. He says organizations “can’t get the insights they need any other way,” which is why it is essential for IT leaders and CXOs to be involved.

00:42 — Brown asks Vranes to explain Salesforce’s Net Zero products. “Net Zero Cloud is a complete sustainability management platform, starting with carbon and energy, but going way beyond that as well into full ESG tracking,” notes Vranes.

00:56 — Salesforce designed its Net Zero Cloud so that users could quickly review, analyze, and report on their environmental footprint and ESG impact with “investor grade data.” This past fall, Salesforce launched the Net Zero Marketplace, where an organization can find carbon credits to reduce their overall environmental impact.


To gain more insights on the hows and whys of sustainability’s impact on business processes and profits, view the Acceleration Economy Sustainability Impact Digital Summit, which is now available on-demand. Register for your free streaming pass here.

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Aaron Back

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Aaron Back (Bearded Analyst), Chief Content Officer for Acceleration Economy, focuses on empowering individuals and organizations with the information they need to make crucial decisions. He surfaces practical insights through podcasts, news desk interviews, analysis reports, and more to equip you with what you need to #competefast in the acceleration economy. | 🎧 Love listening to podcasts wherever you go? Then check out my "Back @ IT" podcast and listen wherever you get your podcasts delivered: https://back-at-it.simplecast.com #wdfa

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