In this Road to CIO Summit moment, excerpted from an in-depth interview, Tony Uphoff and best-selling author and Category Pirates‘ Co-Creator Christopher Lochhead look at how ChatGPT and other generative AI chatbots will render the current form of knowledge work obsolete, as the future for these types of workers is to create net new intellectual capital and then monetize it, as, say, some of today’s online and social media influencers do.
Hear more of Lochhead’s ideas on ChatGPT and the future of work in this edited version of the interview. Christopher Lochhead will be speaking at Acceleration Economy’s upcoming Digital CIO Summit, which takes place April 4-6.
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00:21 — Christopher says that people who create net new knowledge, which is intellectual capital, have the ability today to scale that knowledge. If they want to monetize that knowledge digitally in a way that was never possible before, they can do so. “We are witnessing a breakthrough in new categories of digital intellectual capital,” he says.
00:53 — What does this mean for today’s knowledge workers? Christopher says that if he were to go to ChatGPT and ask “What advice would Christopher Lochhead give me about category design” and received an answer that was roughly 80 percent accurate, it would put him out of work, but only if he thinks that’s what his job is.
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01:12 — However, if he instead believes that his job is to continually create new intellectual capital and monetize it, then he can do that instead, either as an employee who provides value to his employer, team, stakeholders, and customers, or as an entrepreneur, monetizing it on his own.
01:35 — The people who will be the most successful in the future won’t just be those who acquire and apply knowledge through ongoing learning and education, although that is still very important. Instead, the most successful people in the future will be those who are constantly creating net new intellectual capital, says Chris.
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