In this Digital CIO Summit moment, excerpted from the digital event which took place from April 4-6, Richard Trickey, WW Turbonomic and Integration Practice Leader, IBM Turbonomic, discusses how companies can gain value through sponsorships, despite business complexities.
00:05 — There are multifaceted elements of business that make up complex layers. Trickey explains that “this is not a technology problem, we have the technology to solve it — but it’s all the other things that make up that complexity.”
00:22 — Trickey reports that the company focused on how to build a framework. “How do we build something that we can deal with this complexity, really distill it down into simple concepts?” They took into consideration how to provide congruence between the CFO and the CEO, ultimately building on something that can support the enablement of the technology to deliver what both roles are looking for and support their business objectives.
00:57 — The three dimensions of the framework are sponsor, value, and journey.
01:16 — “Sponsorship is one of the most important elements of a successful engagement,” Trickey notes. He continued describing a sponsor as someone “that can really engage with us, take us, support us in the change that we need for that organization to modernize.”
01:44 — When working with multiple companies at various stages of digital transformation, consistency across the network and team is important. Sponsorship at the executive level will help support the business in getting to where it needs to be.
02:06 — Technology delivers value. Value can be recognized “if we have a sponsor to drive that value through.” By delivering more value, companies can gain more sponsorships — and “that’s how we win.”
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