In this moment, excerpted from the Data at Scale digital event, which took place on May 11, practitioner analyst Joanna Martinez explains how data can be used to get products to the “demand side” of businesses faster.
00:08 — Joanna explains how she was working with a global equipment manufacturing company. She referenced using satellite imagery to look at port congestion, in order to make decisions about how to get things into the United States in a more efficient way, to cater to the “demand side” of the business.
00:35 — Joanna notes that this requires many different ways to use the data, and new ways of learning. “Its very different. It’s not just let’s talk to the marketing folks, they will tell us what they want to see in the next new product iteration, and we will make that change,” she adds.
00:53 — Now, business users must consider data insights in order to determine where and how something will be manufactured, in order to get it to the demand side of the business with more accuracy and efficiency.
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