There’s never any shortage of talk among business leaders about the importance of data to business success. Unfortunately, the action doesn’t always measure up to the talk. One reason for the disconnect is that many companies haven’t built a culture that reflects the value of data.
In this analysis, Acceleration Economy Analyst Scott Vaughan lays out several strategies to drive data into the culture of your business:
- the need to nurture data talent
- the value of focusing on high-priority customer data
- infrastructure requirements to make data actionable
- an org structure that will support a data culture