Generate excitement, engagement, adoption, and ROI.   CRM projects promise to deliver better customer experiences, higher loyalty, accelerated sales, and more effective marketing. But achieving those results can be elusive.   

If you’re starting a CRM project, struggling with an existing project, or searching for ways to improve your CRM – this is the session you need to attend.   You can deliver a CRM solution that not only boosts performance – but that your team loves to use.    

Key Takeaways:

  • Learn the 7 CRM rules that separate the successful from struggling projects
  • Balancing leadership under-engagement and over-engagement
  • Identify additional resources to help you along the way
  • Understand the 7 deadly sins of CRM – and how to avoid them

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