If 2020 taught us anything, it’s resilience. The pandemic consumed most of the year, keeping people home and reliant on the internet to work, learn, connect socially, and shop. Both buyers and sellers had to get creative to meet needs, with digital channels filling the gaps for more traditional activities like in-store shopping and in-person events. Both direct-to-consumer (D2C) and business-to-business (B2B) ecommerce sales are at all time highs, continue reading to understand how digital channels are still dominating as a result of COVID-19.
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