You’re watching a top moment from the Industry Cloud Battleground Week highlighting the retail industry. This five-day digital event, which premiered in November 2021, delivered insights to inspire, educate and engage business and technology leaders who are actively defining their industry-specific cloud strategy.
Highlights
00:09 — On average, the new-age customer encounters nine touchpoints across each shopping journey, which is fragmented between the physical and digital worlds.
00:21 — Customer expectations are higher than ever before, as many expect flexible shipping and fulfillment options.
00:41 — With customer engagement often managed across multiple disparate systems, it can be challenging for retailers to collect data and break down organizational silos.
