SAP Overview
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Our machine learning, IoT, and advanced analytics technologies help customers to run as intelligent enterprises. Our end-to-end suite of applications and services helps our customers to optimize and transform their businesses.Company Snapshot
- Cloud Revenue (as of 08/31/2021):$3.3B
- Cloud Services:SaaS,PaaS
- CEO:Christian Klein

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Cloud Wars In this Cloud Wars Expo Moment, SAP's Don Ingle describes how and why edge technology is embedded into the company's HANA business technology platform.
Cloud Wars Bob Evans spotlights an inspiring LinkedIn post by SAP exec Julia White on navigating economic uncertainty.
Cloud Wars Minute In a recent LinkedIn video, the SAP Chief Marketing and Solutions Officer discussed why establishing strong digital capabilities is essential in the face of economic headwinds.
Cloud Wars Bank and insurance execs explain how they are consolidating systems, pivoting to embrace new priorities, and using multi-cloud technology.
Cloud Wars In her opening keynote given at Cloud Wars Expo 2022, Julia White, Chief Marketing Solutions Officer for SAP, details their strategies for cloud migration, growth, sustainability, ERPs, and supply chains.
Cloud Wars SAP's Chris Atkins and Don Ingle describe bringing cloud technology to the public sector and the challenges faced such as reluctance to adopt best practices, risk, security, cost and making IT a business partner.
Cloud Wars Matt Laukaitis, EVP and Global GM of Consumer Industries, SAP, and Chris Couch, Vice President of SAP Solutions, Applexus Technologies, discuss SAP's platform for intelligent retail in this Industry Cloud Battleground session.
Cloud Wars SAP's Sayan Bose and TeamViewer's Percy Stocker describe how SAP's cloud for manufacturing utilizes data to optimize business processes.
Cloud Wars In this Cloud Wars Expo Industry Cloud Battleground moment, SAP's Don Ingle explains how the company prioritizes the citizen experience to gain the trust of public citizens.
Cloud Wars Minute Snowflake's CEO Frank Slootman has said that fear of missing out (FOMO) has broken out in the data cloud — a quote that illuminates what many companies feel today, says Bob in this episode.
Cloud Wars In this Cloud Wars Expo moment, SAP's Don Ingle says that in order for a public sector organization to be able to move the world forward in “really tumultuous times,” it will need to work across sectors beyond the government.
Cloud Wars Minute In this episode, Bob runs through SAP's Q3 earnings, which indicates that it is growing at a much quicker rate than Salesforce and may well hold the top seat for some time.
Cloud Wars In this Cloud Wars Expo Moment, Matt Laukaitis defines how SAP helps retailers hold the trust of the consumer through a secure experience.
Cloud Wars In this Industry Cloud Battleground Moment from Cloud Wars Expo, Chris Couch, VP SAP Solutions, shares how the company helped Ingles Market speed up its vaccine appointment scheduling in a matter of weeks.
Cloud Wars Bob explains how the two companies sped up application development with SAP's Business Technology Platform (BTP).
Cloud Wars The release of SAP Build — a solution the company says will “unleash” great new capabilities, value, and innovation for customers — is the latest example of its transformation into a cloud-first company after about 45 years of being focused on its massive installed base of on-premises...
Cloud Wars Minute In this episode, Bob Evans discusses SAP's sweeping transition to the cloud, exemplified by its release of the SAP Build suite of low-code tools for business users.
Cloud Wars During the Q3 earnings call last month, Klein said: “We feel very positive about the resilience we have built into our future business” and noted that predictable revenue now accounts for 80% of SAP’s total.
Cloud Wars Minute In this episode, Bob explains how despite the macro-challenges the company is facing, it continues to see strong demand across all of its lines of business and cloud products — particularly, the SaaS portfolio.
Cloud Wars In this Cloud Wars Expo Industry Cloud Battleground Moment, EVP Matt Laukaitis explains how SAP's retail cloud solutions help retailers deliver on promises to customers.
Cloud Wars In this Cloud Wars Expo Moment, Robert Merlo shares how SAP applications helped a mining company save money through better employee management
Cloud Wars In this Cloud Wars Expo Moment, Si-Mohammed Said talks about SAP's Cloud ERP solutions, which offer standardization in non-differentiated markets, but can also tailor to individual business needs.
Cloud Wars In this Cloud Wars Expo Moment, Robert Merlo explains how SAP integrated business planning enables companies to better handle the every-changing supply and demand.
Cloud Wars In this Cloud Wars Expo Moment, Robert Merlo explains how inventory shortages set off a domino effect of slowdowns across the highly-networked and complex supply chain.
Cloud Wars In this Cloud Wars Expo Moment, excerpted from the "Cloud ERP Migration 101" education session, Si Mo-Hammed Said breaks down SAP's ERP technology.
Cloud Wars In this Cloud Wars Expo Moment, SAP's Si Mohammed-Said talks about a why prioritizing partners helps bring domain expertise and experience to cloud solutions in the financial services and retail industries.
Cloud Wars In this Cloud Wars Expo Moment, Julia White explains the SAP Cloud for Sustainable Enterprises and how it's aiding Palmolive (among others) to eliminate single-use plastics from their toothpaste tube production process.
Cloud Wars In this Cloud Wars Expo News Desk interview, SAP's Matt Laukatis and Applexus' Chris Couch discuss working together to address current upheavals, challenges, and transformations in the retail industry.
Cloud Wars In this News Desk interview, SAP Global Head of Insurance Toni Tomic, GVP Falk Rieker, and SAP Fioneer President Mitch Bouchard discuss innovations specific to the finance sector.
Cloud Wars In this Cloud Wars News Desk interview, SAP's Global VP of Industrial Manufacturing Industries discusses securing data in the cloud, creating industry-specific technologies, and sustainable supply chains.
Cloud Wars In this Cloud Wars Expo keynote Moment, SAP's Chief Marketing Solutions Officer explains how the company saw 2,000 customers move to the cloud with its RISE offerings
Cloud Wars In this Cloud Wars Expo Moment, SAP Chief Marketing and Solutions Officer Julia White kicks off her keynote by addressing challenges that businesses often face as they adopt cloud infrastructure.
Cloud Wars In this Cloud Wars Expo News Desk chat, Aaron and White discuss the SAP shift to sustainability, client-specific cloud solutions, and allyship.
Cloud Wars Using NLP and other artificial intelligence technology, the tech startup helps make disparate elements of supply chains run more smoothly.
Cloud Retail Solutions from SAP with Kristin Howell, Global VP of Retail Solutions and Matt Laukaitis, EVP and Global General Manager.
Cloud Financial Services Solutions from SAP with Professor Sally Eaves, Senior Policy Advisor, Global Foundation for Cyber Studies and Research.
Cloud Join Andrea Kaufmann, Senior Director, Marketing Healthcare & Life Sciences and Michael Byczkowski, Global VP, Head of Healthcare Industry.
Financial Services In this Industry Cloud Battleground Week moment, Falk Reiker of SAP talks about meetin cybersecurity requirements for financial service providers and banking institutions.
Financial Services In this Industry Cloud Battleground Week Moment, Toni Tomic talks about how insurance create an ecosystem by being embedded into various markets.
Financial Services In this Industry Cloud Battleground Week moment, Robert Cummings breaks down SAP's financial services segments and talks about its ecosystem for new customer experiences.
Healthcare In this Industry Cloud Battleground Week Moment, Dr. Ingo Autenrieth discusses how Heidelber University was able to gain real-time patient information through a solution by SAP.
Retail In this Industry Cloud Battleground Moment, Matt Laukaitis discusses how Walgreens Boots Alliance has exemplified innovation at scale and how SAP further enabled it to manage data complexity.
Healthcare Andrea Kaufmann and Michael Byczkowski from SAP discuss how AI has become a useful tool for healthcare professionals.
Retail John Foley discusses multi-channel retail experiences promoted by SAP as they connect the physical world with digital elements.
