SAP Overview
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Our machine learning, IoT, and advanced analytics technologies help customers to run as intelligent enterprises. Our end-to-end suite of applications and services helps our customers to optimize and transform their businesses.Company Snapshot
- Cloud Revenue (as of 3/31/2023):$3.5B
- Cloud Services:SaaS,PaaS
- CEO:Christian Klein

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Cloud Wars
SAP CEO Christian Klein projects that in 2025, total cloud revenue will by $23.7 billion, meaning the cloud accounts for 57.3% of total revenue.
Cloud Wars Minute
During its annual Sapphire event, SAP CEO Christian Klein declared that SAP is projecting $23.7 billion in cloud revenue for calendar year 2025.
Cloud Wars
During his keynote at SAP's Annual Sapphire Event, CEO Christian Klein was joined by Google Cloud CEO Thomas Kurian to discuss the company's partnership.
Cloud Wars Minute
Bob Evans is joined by SAP Chief Strategy Officer Sebastian Steinhaeuser in this episode, who describes the key takeaways from SAP's Sapphire event.
Cloud Wars Horizon
Kyndryl and SAP's partnership yields a migration blueprint that accelerates the transition to cloud for SAP ERP customers.
Cloud Wars
Bob Evans is On Location at SAP Sapphire this week while Tony Uphoff is at ServiceNow Knowledge 2023. They share top takeaways with John Siefert.
Cloud Wars
As part of the SAP Business Network for Life Sciences, the company is co-creating with Pfizer to generate a data ecosystem for life sciences.
Cloud Wars Minute
SAP and Pfizer are co-creating a data ecosystem that will revolutionize the life sciences industry, explains Bob Evans in this Cloud Wars Minute.
Cloud Wars
Resulting from a "blockbuster" deal between Google Cloud and SAP, the two companies are creating a new data cloud, giving customers access to the offerings of both vendors.
Cloud Wars Minute
SAP and Google Cloud recently announced their extending partnership that reflects a joint data cloud, providing customers with the benefits of both vendors.
Cloud Wars
Bob Evans proposes five critical issues that he hopes SAP addresses during its upcoming Sapphire event, taking place in mid-May.
Cloud Wars Minute
Bob Evans proposes his "Sapphire Wishlist," which includes five critical ideas that he hopes are addressed at SAP's upcoming event.
Acceleration Economy Minute
UiPath and SAP have extended their partnership. UiPath's automation platform is now recognized as an SAP-endorsed app.
CXO
This guidebook covers how the Cloud Wars Top 10 companies are utilizing their partners ecosystems as a source of innovation, expertise, and growth.
Cloud Wars
SAP CEO Christian Klein is driving an innovation agenda that will be open for all customers that have moved to the SAP cloud, writes Bob Evans.
Cloud Wars Minute
On its earnings call last week, SAP CEO Christian Klein laid out the company's new priorities, which stray from on-premises solutions.
Cloud Wars
SAP Chief Partner Officer Karl Fahrbach defines the three-stop process that shows how SAP co-creates with partners and customers.
Cloud Wars
Bob Evans highlights SAP's Q1 earnings, where S/4HANA cloud ERP revenue was up 77% and total cloud growth was up 24%.
Cloud Wars Minute
Bob Evans reviews SAP's recently released Q1 growth rates and total revenues, which highlight how its Cloud ERP grew 77%.
Cloud Wars
SAP CEO Christian Klein is building his own leadership team that reflects his views on where the company needs to go in the next 50 years.
Cloud Wars Minute
Bob Evans details how CEO Christian Klein continues to develop the "new SAP," as he has hand selected a new executive leadership team.
Cloud Wars
SAP Chief Partner Officer Karl Fahrbach explains why partners are indispensable at every stage of the customer life cycle and how the company is transforming to be partner-led.
Cloud Wars
Bob Evans shares highlights from his interview with SAP Chief Partner Officer Karl Fahrbach, who says the company aims to be "partner-led."
Cloud Wars
SAP's Chief Partner Officer Karl Fahrbach explains how SAP plans to become a "partner-led company" in this exclusive interview.
Cloud Wars
SAP is now offering another powerful go-to-market engine aimed at what customers want most - ease in deploying and optimizing enterprise apps in the cloud.
Cloud Wars Minute
In addition to its RISE with SAP program, the company is extending similar offerings to mid-sized and smaller companies, through a new program called GROW.
Data Modernization
SAP’s new product, the SAP Datasphere, is a business data fabric architecture that provides data federation, data lakes, and data warehouses while preserving context.
Cloud Wars
Bob Evans shares how SAP is taking on the ultimate transformation, after Hasso Plattner, Founder and Chairman, steps down from the company.
Cloud Wars
SAP is turning 51 but Bob Evans says it is becoming a youthful unicorn with the help of its experience centers, fashion initiatives, and superb customer focus.
Cloud Wars Minute
Bob Evans details the ways in which SAP is acting younger through new modes of innovation and experience cultivation, representing Benjamin Button.
Cloud Wars
Bob Evans says SAP's decision to sell its stake in Qualtrics will allow the company to fund the growth of its S/4HANA Cloud ERP business, which is facing intense competition from Oracle.
Cloud Wars Minute
Bob Evans explains SAP's plans to sell its share in Qualtrics, which would better position the company to be a leader in the cloud ERP space.
Cloud Wars
In this CEO Outlook moment, SAP CEO Christian Klein teases an upcoming announcement that targets small- and mid-sized companies.
Cloud Wars
In this CEO Outlook Series moment, SAP's chief executive talks about how the company collaborates with its partners in the automotive industry.
Cloud Wars
Bob Evans recaps his CEO Outlook interview with SAP's chief executive, who led a corporate transformation that should be a primary business-school case study for the next decade.
Cloud Wars
SAP CEO Christian Klein explains how the company helps minimize supply chain disruptions while prioritizing process automation.
Cloud Wars Minute
Bob Evans offers highlights from his one-on-one CEO Outlook conversation with SAP chief executive Christian Klein.
Cloud Wars
SAP CEO Christian Klein opens up in this discussion with Bob Evans about how SAP supports customers' digital transformation and industry-specific requirements.
Cloud Wars Minute
Bob Evans reviews SAP's Q4 earnings, which indicates that cloud revenue accounts for 40% of the company's total revenue.
Cloud Wars
SAP's Q4 results show that the company's cloud business now accounts for 40% of total revenue, writes Bob Evans.
Cloud Wars
In this Cloud Wars Expo Moment, SAP's Don Ingle describes how and why edge technology is embedded into the company's HANA business technology platform.
Cloud Wars
Bob Evans spotlights an inspiring LinkedIn post by SAP exec Julia White on navigating economic uncertainty.
Cloud Wars Minute
In a recent LinkedIn video, the SAP Chief Marketing and Solutions Officer discussed why establishing strong digital capabilities is essential in the face of economic headwinds.
Cloud Wars
SAP's Chris Atkins and Don Ingle describe bringing cloud technology to the public sector and the challenges faced such as reluctance to adopt best practices, risk, security, cost and making IT a business partner.
Cloud Wars
Bank and insurance execs explain how they are consolidating systems, pivoting to embrace new priorities, and using multi-cloud technology.
Cloud Wars
In her opening keynote given at Cloud Wars Expo 2022, Julia White, Chief Marketing Solutions Officer for SAP, details their strategies for cloud migration, growth, sustainability, ERPs, and supply chains.
Cloud Wars
Matt Laukaitis, EVP and Global GM of Consumer Industries, SAP, and Chris Couch, Vice President of SAP Solutions, Applexus Technologies, discuss SAP's platform for intelligent retail in this Industry Cloud Battleground session.
Cloud Wars
SAP's Sayan Bose and TeamViewer's Percy Stocker describe how SAP's cloud for manufacturing utilizes data to optimize business processes.
Cloud Wars
In this Cloud Wars Expo Industry Cloud Battleground moment, SAP's Don Ingle explains how the company prioritizes the citizen experience to gain the trust of public citizens.
Cloud Wars Minute
Snowflake's CEO Frank Slootman has said that fear of missing out (FOMO) has broken out in the data cloud — a quote that illuminates what many companies feel today, says Bob in this episode.
