This episode of My Metaverse Minute is sponsored by Community Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem taking place October 10-13 at the Gaylord Palms in Orlando, Florida. With 500+ Dynamics 365 & Power Platform sessions and more than 300 speakers, this event is a must-attend for Microsoft customers. Visit summitna.com for more details.
In Episode 145 of My Metaverse Minute, Kieron highlights Dentsu Creative, along with the risks and rewards associated with developing humanoid representations of brands — or branded avatars —within the Metaverse.
00:01 — This episode is sponsored by Community Summit North America, which will take place October 10-13 in Orlando, Florida.
00:44 — Kieron introduces an organization called Dentsu Creative, which develops digital identities for businesses in the form of lifelike avatars.
01:16 — Companies representing themselves through virtual personification present new ways of marketing in the Metaverse, but branded avatars also risk alienating or offending customers.
02:26 — Human-like representation of a brand can appear too niche or small in scope.
03:00 — Though some organizations may want to appeal to specific groups, they should remain cautious about avatar branding representing a company with any specific features.
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