This episode is brought to you by the Cloud Wars Expo. This in-person event will be held June 28th to 30th at the Moscone Center in San Francisco, California.
01:33 — In today’s episode, Kieron explores hyper-personalization in the Metaverse.
02:02 — Hyper-personalization is about addressing consumers at a macro level. It’s more than just looking at demographics, such as age and gender. It’s also about looking at huge amounts of data.
02:29 — In the Metaverse, hyper-personalization might involve a store attendant speaking directly to a customer’s avatar whilst knowing everything about that person.
03:01 — Data privacy is an issue outside of the Metaverse and it will be an even greater issue within it.
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