This episode is brought to you by the Cloud Wars Expo. This in-person event will be held June 28th to 30th at the Moscone Center in San Francisco, California.
01:45 — A new study has found that 50% of US teenagers surveyed were unsure whether they would be interested in entering the Metaverse.
01:58 — This comes on the back of a decline in users in younger age groups on both Facebook and Instagram.
02:26 — TikTok is on the rise, especially with younger demographics, while Facebook and Instagram are shrinking.
03:38 — If you want to target these demographics, you need to be less arrogant—you need to look at what the consumer actually wants. It’s fundamental in any business strategy. Kieron suggests that the old guard might not be committing to it.
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