00:20 – Just this week, the executives from Meta held a conference online with advertisers to go into a little bit more detail about what they can expect from Meta within the Metaverse.
00:35 – The briefing focused on mixed reality technology. If you haven’t heard the term before, don’t fret—it’s not used so commonly within Metaverse discussions because it’s not really common technology.
00:51 – Using a mixed reality headset, users will be able to physically interact with Metaverse spaces, so it’s essentially bridging the gap between the physical world and virtual reality.
01:53 – Why is this important? Within the Metaverse space, many users, developers, and executives are talking about the fact that Meta is attempting to take over the Metaverse.
02:10 – However, if their direction of travel is very much the technology space and exploring the field of mixed reality technology, perhaps this opens up more space for developers who want to work within the platforms themselves.
02:24 – Meta has a huge budget and they’ve invested a huge amount into developing this technology. This could be a signal for developers to start working with the technology that Meta will eventually develop and create spaces around it.
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