In Episode 148 of My Metaverse Minute, Kieron examines negative reactions to Matt Hancock, the first MP to enter the Metaverse, and how brands can learn from his misstep.
This episode of My Metaverse Minute is sponsored by Community Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem taking place October 10-13 at the Gaylord Palms in Orlando, Florida. With 500+ Dynamics 365 & Power Platform sessions and more than 300 speakers, this event is a must-attend for Microsoft customers. Visit summitna.com for more details.
00:01 — This episode is sponsored by Community Summit North America, which will take place October 10-13 in Orlando, Florida.
00:41 — Matt Hancock recently became the first MP to publicly enter the Metaverse, but the effort was met with immediate backlash.
01:09 — Instead of showing Hancock’s forethought and bringing him closer to his constituents, the effort backfired with most of the reaction focused on Hancock’s far-from-accurate Metaverse avatar.
01:41 — Brands and businesses looking to jump into the Metaverse should do so slowly, or risk damaging the image of their brand and lessen the potential positive impacts.
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