In Episode 176 of My Metaverse Minute, Kieron considers various reasons why Apple is refusing to use the term “Metaverse” when referencing its technology for the virtual world.
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00:35 — CEO Tim Cook revealed that Apple is avoiding the term “Metaverse,” with the belief that not enough people understand what it means.
01:09 — Apple is following the same model that has made it so successful, as the company refers to its products as individual pieces of technology. It’s how Apple uses branding to distinguish its products and services from others.
02:12 — By refusing to use the term “Metaverse,” the company is continuing to demonstrate its commitment to developing something that could take off in the same way that the iPhone and MacBook did.
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