In Episode 158 of My Metaverse Minute, Kieron evaluates how Lavazza Coffee Company’s attempt to join the Metaverse can be considered a major fail with no clear focus, brand connection, or use cases.
This episode of My Metaverse Minute is sponsored by Community Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem taking place October 10-13 at the Gaylord Palms in Orlando, Florida. With 500+ Dynamics 365 & Power Platform sessions and more than 300 speakers, this event is a must-attend for Microsoft customers. Visit summitna.com for more details.
00:15 — This episode is sponsored by Community Summit North America, which will take place October 10-13 in Orlando, Florida.
00:43 — In a recent press release, Lavazza Coffee Company announced that it has officially entered the Metaverse but not with coffee. The Italian coffee company is launching a football-inspired video game to raise awareness about the environmental impact of deforestation, attempting to reach young people.
01:21 — This attempt seems rather short-sighted. Video games, introducing your brand to the Metaverse, and raising environmental awareness don’t necessarily work well together — especially when it’s a football-inspired video game raising deforestation awareness under the brand of a coffee label.
02:16 — Kieron considers this a prime example of an organization jumping into the Metaverse, trying to show intent and a forward-thinking mentality with technology. However, without a specific focus, there isn’t a clear use case or brand connection.
02:46 — Kieron asks: In what ways is this method beneficial? How does it boost the brand?
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