As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.

Are you confident that your sales & marketing efforts will continue to reliably fill your sales pipeline? In this webinar, you’ll learn the strategies and best practices to develop, build, implement and scale a marketing-driven sales pipeline development program, including how to:

Plan and scale marketing efforts to accelerate sales velocity top of funnel
Generate incremental sales from targeted customers at the bottom of the funnel
Reliably forecast quarterly revenue streams with more visibility

Does your organization still work in silos? Maybe the marketing department is busy generating leads, but sales says they are not qualified. Maybe the sales team is busy working leads that marketing has no knowledge of and is not supporting during a lengthy sales process. The biggest challenge to organizations today is understanding the shift in sales and marketing that buyer behaviour has created. With more and more of the buying process moving online in a self-serve way, organizations need to understand ho

This webinar is about how users can be more efficient and effective with their financial (G/L), sales (Customer, COGS, etc.), purchase (Locations, Periods, etc.) and inventory (quantities and amounts) reports. Analysis by Dimensions (AKA “Analysis Views”) are used in this demonstration. Importantly, only out-of-the-box tools are employed so that Users can accomplish their reporting goals without any development.​

Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2020 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.

Want to uplevel your email marketing game? Learn how to move beyond batch-and-blast email sends and into a full-scale email marketing strategy that delivers the right email content at the right moment. Email marketing can have a return on investment that’s as much as 122%, but only when used appropriately. In this presentation, we’ll discuss what types of automation make the most sense for B2B marketers as well as how to think through triggers, behaviors, and status changes that can be supported with automa

​Whether you’re an experienced marketer or just starting out in your career, you’ve heard about the importance of running successful campaigns, but what does that really mean? Sending an email? Running a webinar? Attending a tradeshow? Planning and executing all of these individual tactics can be good, but it’s not nearly as effective as a foundation of activities all working towards a common goal in one holistic marketing campaign. Join Haley Martin, Director of Marketing for AvidXchange, on Wednesday, January 9th at 2:00pm ET as she discusses the ins and outs of building a remarkable campaign. 
 
In this interactive 60 minute webinar, Haley will cover the following topics:
 
• Today’s definition of a marketing campaign
• Examples of some of the best B2B campaigns
• A step-by-step guide to create a campaign
• How to measure campaign performance
  
Bio
Haley Martin is a highly ambitious and performance-driven B2B marketing professional with an unapparelled work ethic. She takes pride in providing the best demand generation campaigns possible, while managing a team of A+ players. As the Director of Marketing for AvidXchange, her goals include generating demand for all areas of the business including new business, partner sales, and existing customers. 
 
She attended the University of South Florida where she graduated magna cum laude with a B.S. in Business Marketing and went on to receive her MBA from Gardner-Webb University with an emphasis in Marketing. #ChannelMarketingAllianceWebinar#Marketing
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You’ve Upgraded…What’s Changed?” If you’ve jumped a few versions or your post-upgrade training consisted of “Can I still do my old tasks?”; this session is for you! Join Abra Gilman, Amber Bell, and Shawn Dorward as they show you some of their favorite new and “not so new” features in GP. Including: Navigation Lists, SmartList Designer, PowerBI, Workflow, Doc Attach and more! Whether you are a GP User or GP Partner…come to this session to learn how you can revolutionize your GP System!

As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.

An Overview of What Microsoft Teams is and When to Use It, the 3 Deadly Sins of Microsoft Teams to Avoid and A Guide to Governing the Creation and Maintenance of Teams, plus 2 Practical Ways to Use Microsoft Teams with Dynamics 365

Learn the basic fundamentals of using video in emails for lead lift and discover:

How to create quality business videos right from your desk, that will perform better than the one your marketing team just spend$10,000 on

Why everything you heard from a video production company is wrong, and the fact you don’t know anything about video production is a good thing

You will be shocked how easy, quick (10 min or less), and powerful this is, even if you have never seen any results with videos before

A critical element that is still missing in many technology marketer’s approach is creativity. From the content you create to how you deliver it, creativity is the secret sauce that can set you apart from your competition. In this session we’ll provide strategies, ideas and real examples of how you can build creative and engaging campaigns.

Your current distribution center is running well, but keeping up with customer ever-evolving demands, compliance requirements, while keeping costs down is putting pressure on your operation and you’re wondering how you can scale. It might be time to start evaluating how a WMS can help. During this webinar, we will map out the cost benefits of investing in a WMS sooner rather than later.