In this moment, excerpted from the Partners Ecosystem Digital Event which was held on April 20, Kate Woolley, General Manager of the IBM Ecosystem, IBM, tells Bob Evans about IBM’s latest version of its partner program, Partner Plus, and explains the multi-faceted co-creation that IBM is taking part it.
00:08 — IBM’s partner program, Partner Plus, is a completely new program, designed in collaboration with IBM partners based on the feedback the company received from them. The program focuses on how IBM can help partners drive value in a way that enables them to move faster.
00:43 — Co-creation is a vital dynamic taking place in the market right now, notes Bob. How is IBM participating in this multi-faceted notion of co-creation, involving partners and customers?
01:10 — As IBM considers the topic, a critical factor is around how IBM drives, and enables, co-creation, explains Woolley. She offers an example of a recent partnership between IBM and Ernst & Young around ESG initiatives.
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