If you want to know the true success of a solution, you need to speak to the people that use it. On Day 2 of Celosphere 2022, representatives from three early adopters of Celonis, each a behemoth in their respective fields — engineering, healthcare, and computer technology — sat down to a Q&A with Celonis VP of Customer Experience, Rimple Patel.
The panel included Travis Cain, Senior Director of Global Architecture and Process Mining at Dell Technologies, Steve Carpenter, Global Executive Director, Business Services Digital Transformation at MSD, and Swathi Devireddy, Process Mining Community Leader at ABB Limited. While their customer stories echoed various benefits of process mining technology, each panelist also focused on how they overcame a similar obstacle: executive buy-in.
Want Executive Buy-In? Use a Product That Delivers Results Fast
In some way or another, each panelist had faced the issue of executive buy-in. And it’s not hard to see why. Even today, process mining and execution management have yet to be widely understood. Many executives may throw in process mining with data analytics and ask why the extra investment is required.
However, far from dismissing the technologies, executives from each showcased company had chosen to scale operations quickly. Cain spoke about how executive sponsorship had reached a point where Celonis is used enterprise-wide. He described a scaling model based on individual process owners, core use cases, and, crucially, proven business value.
At AAB, Devireddy explained how, thanks to top-down alignment, her team quickly scaled to 1,000 users. And at MSD, support for Celonis was so strong that it evolved its strategy to include delivery of Celonis-as-a-service to customers.
While each company has its use cases and value drivers, the theme that dominated the responses from panelists was speed. With Celonis, they could prove that the technology had real business benefits, and the savings and productivity gains were instantly visible.
Why Speed Matters in the Acceleration Economy
Of course, time spent onboarding and adapting to technologies that will transform your business is sometimes unavoidable. You may be transitioning to a new way of organizing and optimizing your accounting activities or switching to a new supply chain management system.
However, getting executive approval can take much work with so many cloud technologies and applications with so much potential value. Firstly, members of the C-suite are often bombarded by options, especially with artificial intelligence (AI) is promising to adapt to so many use cases. And secondly, as a result of this proliferation, there usually isn’t time to wait for a return on investment (ROI). That’s why finding solutions that can deliver results quickly is essential.
If you can identify a solution that will ultimately lead to business-critical benefits, be that from a sustainability, cost-saving, or productivity standpoint, you must introduce technologies and processes that address persistent obstacles to achieve the upper hand and overtake the competition. And, before your competitors do the same.
One tool at Celosphere 2022, the Business Miner, a tool MSD is keen to onboard, includes a feedback facility. The technology is launching on a limited basis, so as first movers, companies that adopt the technology early will ultimately have a hand in deciding how it develops. And this position will see it optimized to address the issues your organization has flagged. This is a perfect example of how being an early adopter gives you a competitive edge.
Yet, it comes down to executive buy-in; with that, your innovation efforts will continue. It’s a tricky balance, though, finding a tool that delivers instant insights and a proven ROI while determining its business case.
While it’s difficult to match the speed at which Celonis delivers results, various other technologies, particularly cloud applications that require little-to-no onboarding, provide rapid insights that quickly justify their inclusion in your technology stack. The best course of action is to identify your business case first, explore how technology can address the various hurdles that stand in your way of achieving success, and then find a solution that works fast.
If you can’t, go back to that business case. Is it worth a battle in the boardroom? Is the time taken to achieve ROI worth the wait? If the answer is no, it’s time to readdress your approach.
For more exclusive coverage of innovative cloud companies, check out Cloud Wars Horizon here: