Tom Shoemaker describes how Propel’s product lifecycle management platform uniquely meets customer needs for growth in an evolving business landscape.
B2B
SAP CEO Christian Klein believes that customers are willing to pay up to a 30% premium for new GenAI capabilities, while Oracle’s top product executives argue against increasing prices for AI services, setting the stage for a pricing debate in the GenAI Revolution.
Despite a significant drop in market capitalization, Oracle’s cloud business continues to thrive, with strong customer confidence and robust Q1 cloud revenue growth.
Subscriptions enable businesses to convert products into recurring services, potentially leading to shifts in valuation metrics and operational efficiency. Taco Bell provides a solid example.
In the final segment of our free course on why traditional go-to-market strategies no longer work in B2B tech, we identify approaches that should help as buying committees and priorities shift.
Digital transformation and as-a-service technologies have altered business technology buying, leading to the collapse of the traditional funnel and the rise of trust as a core purchase criteria.
Cold calls and golf outings are outmoded ways to close deals with the tech-savvy buyers in today’s digital economy. Here’s what to do instead.
In today’s acceleration economy, you need partners who are able to keep up with technology and innovate. Janet Schijns explains how and where to find them.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
In episode 22 of the Growth Swarm podcast, John Siefert, Scott Vaughan, and Tony Uphoff discuss the “myths and realities” of sales and marketing alignment.
Omnichannel is no longer a “nice to have.” It’s a requirement. Scott Vaughan shares essential approaches for B2B sales in particular.
Mirada Studios’ Creative Director Robin Resella discusses how the evolution of 3D art, AI creative tools, and the ‘Unreal’ engine will power the next stage of creative development in the Metaverse.
In this Lightning Strike, Bob Evans and Wayne Sadin join Aaron Back for a discussion on Oracle, its Q4 earnings report, and future plans.
Not content with merely transforming healthcare, the Oracle CEO also elaborated on the software giant’s plans to overhaul B2B commerce.
In the latest Cloud Wars Minute, Bob shares details around Larry Ellison’s plans to place Fusion ERP at the center of a new effort to “automate B2B commerce.”
The process, data, and technology for B2B revenue generation is rapidly changing. How will this impact your business?
Learn how a big-rig and classic car parts manufacturing company improved its customer experience by creating a web store.
Learn how an equestrian and leather product company overcame eCommerce challenges by optimizing its online sales platform for B2B customers.
Business Need – Finding a Scalable B2B eCommerce Platform Bunzl is a multinational global sourcing and distribution company for a…
A personalized consumer experience is an expectation today. Robert Verkade shares how Sana Commerce is empowering businesses by reshaping their e-commerce strategy.