In this Cloud Wars Expo Moment, IBM’s Kurt Scheetz explains the role of non-fungible tokens in creating a digital path of “what transpired as it relates to your transaction.”
The Metaverse has spawned new commerce models, including direct-to-avatar (DTA), which some believe is the next iteration of direct-to-consumer and could one day dominate retail.
In My Metaverse Minute, Ep. 191, Kieron explains how Interpol, a global police force, is using digital twins to join the Metaverse.
From cost-cutting to talent retention, Kieron explores a few areas where organizations can find strategic value when entering the Metaverse.
Virtual influencers are becoming a widely popular form of marketing among digital natives. Kieron explores the pros and cons of this trend.
In Ep. 148 of My Metaverse Minute, Kieron uses the example of a British Member of Parliament to explain how brands can avoid negative reactions as they join the Metaverse.
In Episode 145 of My Metaverse Minute, Kieron highlights Dentsu Creative’s development of human-like branded avatars and the potential downsides to representing an organization with one.
In Episode 118 of My Metaverse Minute, Kieron questions the ethics of — and consumer interest in — populating Metaverse spaces with AI avatars.
In the latest My Metaverse Minute, Ep 109, Kieron digs deeper into why French ad agency may be onto something with its new AI lion avatar.
These lessons from the Second Life platform can be applied to building out the vision many have for the Metaverse.
In this My Metaverse Minute, Kieron talks about hyper-real avatars and the implications they will have on the future of the Metaverse.
As underlying technologies and tools have improved, new use cases surrounding digital avatars are making their way into the Metaverse.