Just back from ImpartnerCon, one of 2022’s major partner ecosystem events, analyst Janet Schijns shares key takeaways from open discussions with the suppliers, vendors, and distributors in attendance.
digital marketing
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
In this Cloud Wars Expo Moment, Category Pirates’ Christopher Lochhead covers how the under-40 set approaches everything from marketing to recruiting.
In episode 22 of the Growth Swarm podcast, John Siefert, Scott Vaughan, and Tony Uphoff discuss the “myths and realities” of sales and marketing alignment.
The Metaverse isn’t a one-size-fits-all model; companies launching initiatives there that don’t consider their new and existing customer bases have stumbled so far.
In a world with a million independent software vendor choices, companies increasingly must get outside help. Janet Schijns offer tips on optimizing the process.
Virtual influencers are becoming a widely popular form of marketing among digital natives. Kieron explores the pros and cons of this trend.
In Cloud Wars Horizon Minute, Ep. 50, Tom Smith discusses the big-box retail giant’s customer-centric tech leadership with a slew of new partners, as well as updated store, website, and app integrations.
Elon Musk’s questions about fake Twitter accounts have triggered a deeper examination of digital ad fraud. Could this result in digital ad buyers finally saying enough?
In a data-driven, digital-first world, “trust” and “transparency” are essential to every strategy, touchpoint, system, policy, and process.
Learn how Coleman Equipment used integrated digital marketing to increase store traffic and boost revenue with emfluence Marketing Platform.
Executive collaboration is an underutilized strategy. Explore three ways these CMO-CXO relationships can focus on creating value together.
In this Back @ IT podcast, Scott Vaughan, CMO, joins me and shares how marketers should let go of the old notion that they are in control in a consumer-centric accelerated economy
With digital experiences and marketing on the rise, we break down how businesses can navigate and capitalize on the Acceleration Economy.
The coronavirus pandemic has fundamentally shifted the way we communicate, on both a personal and professional level. Office spaces have…