Startup FindMine developed an AI engine that automatically pairs products together on a website to help customers envision different combinations and looks and move ahead to make purchases.
marketing
Scott Vaughan speaks with strategist Kathleen Schaub about ‘customer value squads,’ which help sales and marketing teams be more nimble and focus on customer needs.
Audio is as critical as visual when creating authentic immersive experiences. Brands delving into the Metaverse must take it seriously, explains Toni.
Roblox is a big name in the Metaverse. Kieron explains its origins, how it works, and why it has garnered so many major corporations as partners.
Just back from ImpartnerCon, one of 2022’s major partner ecosystem events, analyst Janet Schijns shares key takeaways from open discussions with the suppliers, vendors, and distributors in attendance.
In episode 23 of the Growth Swarm podcast, John, Bob, Scott, and Tony share major themes – customer centricity and partner ecosystems – that were prominent at three recent tech events.
Tony Uphoff explains how technology companies must shift the way they work with technology buyers and customers, or risk being left behind.
This Growth Swarm Moment, excepted from episode 22, emphasizes the importance of companies focusing on customer needs and data modernization.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
Thanks to WebAR, organizations don’t have to wait for smart glasses in order to experience the benefits of augmented reality.
Poor-quality data can derail a business. Janet Schijns explains how to choose partners who will wrangle and handle the right data properly and set your firm up to successfully navigate potentially rough economic times.
In this Cloud Wars Expo Moment, Category Pirates’ Christopher Lochhead covers how the under-40 set approaches everything from marketing to recruiting.
In episode 22 of the Growth Swarm podcast, John Siefert, Scott Vaughan, and Tony Uphoff discuss the “myths and realities” of sales and marketing alignment.
Episode 21 of the Growth Swarm podcast covers the essential considerations, including real-time data, for CXOs who are leading digital transformation projects.
In My Metaverse Minute, Ep. 176, Kieron considers how Apple is using its branding strategy to distinguish itself within the Metaverse.
Omnichannel is no longer a “nice to have.” It’s a requirement. Scott Vaughan shares essential approaches for B2B sales in particular.
In Episode 171, Kieron Allen discusses how plans to relaunch the MP3 pioneer in the Metaverse gives hope to other early internet sensations to get a second life in the virtual world.
Mirada Studios’ Creative Director Robin Resella discusses how the evolution of 3D art, AI creative tools, and the ‘Unreal’ engine will power the next stage of creative development in the Metaverse.
The Metaverse isn’t a one-size-fits-all model; companies launching initiatives there that don’t consider their new and existing customer bases have stumbled so far.
Episode 19 of the Growth Swarm podcast explores B2B tech sales, and why success today means the focus must shift from the seller’s process to the buyer’s process.