Scott Vaughan shares insights from research and conversations with AI experts on the increased customer and leadership acceptance, as well as the business success, of AI-powered marketing.
marketing
In Episode 145 of My Metaverse Minute, Kieron highlights Dentsu Creative’s development of human-like branded avatars and the potential downsides to representing an organization with one.
Excerpted from the fireside chat between Bob Evans and University of Michigan Professor of Marketing Venkat Ramaswamy, this Cloud Wars Expo Moment covers the impact of digital transformation on everyday experiences.
In Growth Swarm, Ep. 12, the panel builds on last week’s B2B branding discussion by examining the importance of brand in the B2C category.
In My Metaverse Minute, Ep. 125, Kieron teases this week’s subscriber-only newsletter article, which explores branding in the Metaverse.
In Episode 11 of Acceleration Economy Growth Swarm, the panel discusses how top cloud companies are reimagining their approaches to branding.
In the latest My Metaverse Minute, Ep 109, Kieron digs deeper into why French ad agency may be onto something with its new AI lion avatar.
In this Future CXO Minute, Wayne provides advice to vendor executives to pay attention to non-technical people when marketing products.
Businesses and brand leaders are looking into the potential that the Metaverse has as a platform for marketing.
The process, data, and technology for B2B revenue generation is rapidly changing. How will this impact your business?
Aligning the Sales-Marketing relationship may be the key to gaining more customers and maximizing revenue generation.
Executive collaboration is an underutilized strategy. Explore three ways these CMO-CXO relationships can focus on creating value together.
In this Back @ IT podcast, Scott Vaughan, CMO, joins me and shares how marketers should let go of the old notion that they are in control in a consumer-centric accelerated economy
Business models & customer requirements are changing fast. It’s critical to master buyer-seller relationships to maintain a competitive edge.
The Wrap crew recaps the latest from the biztech market. Topics include Data Revolution, Marketing & AI, Automation, and more.
Marketing executives are in a position to be change agents inside their organization and in market to define & capitalize on market shifts.
With digital experiences and marketing on the rise, we break down how businesses can navigate and capitalize on the Acceleration Economy.
Search engine optimization (SEO) continues to be a daily challenge for many companies. Having a diversified approach to SEO creates stability when faced with disruptions in various markets and industries.
Business Need – A New Web Portal Tecplot is a computational fluid dynamics (CFD) data visualization tool that empowers engineers…
