In a world with a million independent software vendor choices, companies increasingly must get outside help. Janet Schijns offer tips on optimizing the process.
marketing
Virtual influencers are becoming a widely popular form of marketing among digital natives. Kieron explores the pros and cons of this trend.
In Cloud Wars Horizon Minute, Ep. 50, Tom Smith discusses the big-box retail giant’s customer-centric tech leadership with a slew of new partners, as well as updated store, website, and app integrations.
In this Cloud Wars Expo Moment, Berkeley Haas PhD Luyi Yang explains how social rewards and referral priority programs incentivize customers to bring in more customers.
Unanimous AI and Agora World announced a partnership earlier this year to bring swarm intelligence technology into the Metaverse to enable virtual work across industries.
In this Cloud Wars Expo Moment, Acceleration Economy analyst Kieron Allen discusses how Nike, Wendy’s, and other brands use virtual spaces to appeal to new audiences.
Scott Vaughan shares insights from research and conversations with AI experts on the increased customer and leadership acceptance, as well as the business success, of AI-powered marketing.
In Episode 145 of My Metaverse Minute, Kieron highlights Dentsu Creative’s development of human-like branded avatars and the potential downsides to representing an organization with one.
Excerpted from the fireside chat between Bob Evans and University of Michigan Professor of Marketing Venkat Ramaswamy, this Cloud Wars Expo Moment covers the impact of digital transformation on everyday experiences.
In Growth Swarm, Ep. 12, the panel builds on last week’s B2B branding discussion by examining the importance of brand in the B2C category.
In My Metaverse Minute, Ep. 125, Kieron teases this week’s subscriber-only newsletter article, which explores branding in the Metaverse.
In Episode 11 of Acceleration Economy Growth Swarm, the panel discusses how top cloud companies are reimagining their approaches to branding.
In the latest My Metaverse Minute, Ep 109, Kieron digs deeper into why French ad agency may be onto something with its new AI lion avatar.
In this Future CXO Minute, Wayne provides advice to vendor executives to pay attention to non-technical people when marketing products.
Businesses and brand leaders are looking into the potential that the Metaverse has as a platform for marketing.
The process, data, and technology for B2B revenue generation is rapidly changing. How will this impact your business?
Aligning the Sales-Marketing relationship may be the key to gaining more customers and maximizing revenue generation.
Executive collaboration is an underutilized strategy. Explore three ways these CMO-CXO relationships can focus on creating value together.
In this Back @ IT podcast, Scott Vaughan, CMO, joins me and shares how marketers should let go of the old notion that they are in control in a consumer-centric accelerated economy
Business models & customer requirements are changing fast. It’s critical to master buyer-seller relationships to maintain a competitive edge.