A conversation on the partnership between Automation Anywhere and Cognizant, focusing on transforming industries through Intelligent Automation.
Organizations that can meet their customers’ need throughout all stages of the relationship are more likely to achieve important financial objectives — from lowering customer acquisition costs to increasing average value contract sizes to boosting profitability.
SAP’s new partnership with Bain sets out to transform the world of cloud ERP, addressing the challenges of traditional systems. Where do partners fit in?
In the final segment of our free course on why traditional go-to-market strategies no longer work in B2B tech, we identify approaches that should help as buying committees and priorities shift.
The cloud vendor-agnostic expertise of value-added resellers (VARs), managed service providers (MSPs), and agents are shaping enterprises’ digital future.
In this Cloud Wars Top 10 Course highlight, find out how leaders can can evaluate vendors’ commercialization strategies and embrace innovation within modern ecosystems.
Traditional go-to-market strategies are no longer working in today’s digital-first world, creating a disconnect between buyers and sellers. Learn why in part 1 of this free course from Acceleration Economy.
Digital transformation and as-a-service technologies have altered business technology buying, leading to the collapse of the traditional funnel and the rise of trust as a core purchase criteria.
Announcements of partnerships between big-name cloud vendors and small AI firms create a lot of excitement. Janet Schijns explains how to determine whether a partnership press release is more hype than hope for a viable product.
Now is the time to sit down with your marketing and sales leaders to understand the potential and pitfalls of generative AI for your organization. Here are five emerging generative AI use cases to consider.
Cold calls and golf outings are outmoded ways to close deals with the tech-savvy buyers in today’s digital economy. Here’s what to do instead.
Security leaders should have conversations with key personnel in HR, finance, and sales/marketing to ensure alignment between security and business goals.
AI helps deliver a positive customer experience, increases customer satisfaction, and improves customer retention and revenue, but only if applied wisely, writes Scott Vaughan.
There are challenges and opportunities when it comes to organizational change management, says Gorilla Glues’ Cedric Wells, who zeroes in on how digital transformation benefits digital natives.
Carl Eschenbach, the new co-CEO of Workday, is determined to yield better results from international sales, sell more to existing customers, and transform Workday into a $10 billion company.
Time was that IT leaders were primarily responsible for technology purchases, but the process now includes C-suite and executive-level buyers, too.
Scott Vaughan explores how retail marketers are tapping into cloud-powered applications and integrations to drive tailored experiences and revenue.
In this Cloud Wars Expo Industry Cloud Battleground moment, Google Cloud’s Carrie Tharp showcases Business Messages, a conversational messages solution that delivers branded interactions on a Places page.
One customer of the Gong Reality Platform for sales and revenue intelligence reports a dramatic reduction in time spent building forecasts.
In episode 31, Kieron Allen explains why he thinks that data analytics and hyperlocal audiences will be a big trend in 2023.