So you “own” the CRM system and your job title says Administrator – but are you rocking your role or barely getting by?  Attend this panel to hear perspectives on how to succeed as the CRM admin and truly take ownership of the platform to improve your company’s operations.  We’ll have viewpoints from current CRM administrators as well as some outsider perspectives from the consulting world on ways to succeed and go from good to GREAT.  

Learning objectives – attendees should leave the session knowing: 

> Best practices from existing CRM admins on how they found success 

> Perspectives from consultants on the best internal admins to work with

> The importance of product ownership, and treating your CRM as a product

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