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Acceleration Economy

How Salesforce Has Become the Industry’s Largest Enterprise Apps Vendor

An Acceleration Economy Cloud Wars Top 10 Guidebook

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What's Inside

For a company that immortalized the circle-slash “No Software” icon to underscore the wildly different reality of the cloud, Salesforce sure has sold a lot of Customer Relationship Management (CRM) software in its 23-year history.

In fact, about $150 billion across the past two decades, starting with $5.4 million for fiscal 2002, reaching $1 billion in fiscal 2010, and now well on its way this year to blowing past $30 billion. And in Salesforce’s fiscal Q2 ended July 31, Marc Benioff’s company achieved what many people thought impossible: It surpassed SAP as the world’s largest enterprise-applications provider, as Salesforce posted quarterly revenue of $7.72 billion compared to SAP’s $7.52 billion.

In doing so, Salesforce made good on an absolutely wild prediction that Benioff made 20 years ago regarding the disruptive and ultimately transformative power of the cloud and his company’s future: “There were the leaders, but Oracle displaced them. The same thing is going to happen again. It’s the beginning of a brand new technology and business world.”

How did Salesforce do the impossible?

What You Will Learn

  1. The seven reasons I believe Salesforce has been able to make this extraordinary journey to the pinnacle of the business-software world.
  2. How #1 Salesforce is pouring money into industries to widen its lead over #2 Oracle and #3 Google
  3. Why Salesforce Co-CEO Taylor puts a bullseye on small CRM competitors
  4. The details behind Salesforce leapfrogging SAP as the world’s largest enterprise-apps vendor
  5. Two reasons Salesforce renewal rates are rising