Salesforce Overview
Salesforce is the world's #1 customer relationship management (CRM) platform. Our cloud-based CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage – simply log in and start connecting to customers in a whole new way. More than 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. CRM helps companies understand their customers’ needs and solve problems by better-managing customer information and interactions – all on a single platform that’s always accessible from any desktop or device.Company Snapshot
- Cloud Revenue (as of 01/31/2023):$8.4B
- Cloud Services:SaaS,PaaS
- CEO:Marc Benioff

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Cloud Wars Minute
The global tire brand Pirelli has launched a series of online ordering enhancements to boost customer experience. They're built on several Salesforce apps.
Acceleration Economy Minute
Salesforce has announced its latest Green Code initiative which aims to reduce the carbon footprints associated with the software development lifecycle.
Cloud Wars Minute
Salesforce its building on existing climate action initiatives with a new strategy it dubs "Nature Positive." Here's why it matters.
Cloud Wars
A late arrival to e-commerce, Hibbett Sports closed the gap with laser CX focus, a novel fulfillment approach, and aggressive use of AI to engage customers.
Cloud Wars
When it began to sell online in 2017, Hibbett Sports emphasized delivering a customer experience that was on par with its in-store service. Hibbett exec Bill Quinn explains how.
Cloud Wars
During the recent earnings call, Salesforce introduced Marc Benioff 2.0 as the CEO has transformed in his role with new priorities.
Cloud Wars Minute
After the recent Salesforce earnings call, Bob Evans evaluates the new priorities articulated by CEO Marc Benioff.
Cloud Wars
Bob Evans reviews Salesforce's Q4 results, which suggest that the company's FY24 growth will tumble to 10%.
Sustainability
Tom Smith explains how Salesforce and the company's Net Zero Cloud support ESG reporting and the sustainability work of complex organizations.
Sustainability
Salesforce's Jen Brown explains how airline JetBlue, a Salesforce customer, is using the Net Zero Cloud to engage with ESG initiatives.
Sustainability
In this Sustainability Impact Digital Summit moment, Salesforce execs Kevin Vranes and Jen Brown discuss the company's Net Cloud Zero platform.
Cloud Wars
Comparing the latest Q4 and Q3 results, respectively, Bob Evans takes a look at why SAP is booming while Salesforce's fortunes remain murky.
Sustainability
In this Sustainability Impact Digital Summit moment, Salesforce's Jen Brown and Kevin Vranes discuss how technology drives ESG transformation.
Cloud Wars
In the wake of layoff announcements at Salesforce, Bob Evans shares what he sees as the real reasons why the cloud vendor is facing performance challenges.
Cloud Wars Minute
Despite a big round of layoffs, Salesforce will have to contend with four other major issues to secure future growth, says Bob Evans.
Cloud Wars
While Salesforce’s Q3 numbers revealed some uplifting results and possibilities, the overall picture shows a company in disarray that has suddenly fallen out of phase with a vast market it has helped to power for the past two decades.
Cloud Wars Minute
In this Cloud Wars Minute, Bob reviews Salesforce's Q3 earnings and recent management departures, which suggest the company is unable to live up to its own standards.
Cloud Wars
Considering Salesforce's dismal Q3 results, Bob shares what he thinks the company must examine to get back on the growth train.
Cloud Wars
Bob explains what the battle between the two companies says about the rise of the enterprise cloud.
Cloud Wars
Seven reasons why Salesforce has been able to make the extraordinary journey to the pinnacle of the business apps software world.
Cloud
Retail Solutions from Salesforce with Sydney Williams, Senior Director, Retail & Consumer Goods Industry Marketing.
Cloud
Learn more about the Financial Services Solutions from Salesforce with Kelly Utley, Senior Director, Product Marketing.
Cloud
Learn about Manufacturing Solutions from Salesforce with Taskeen Singh, Product Marketing Manager, Manufacturing Cloud
Manufacturing
In this Industry Cloud Battleground Week moment, Ali Hussain talks about enterprise account forecasting with Salesforce Manufacturing Cloud.
Manufacturing
In this Industry Cloud Battleground Week moment, Achyut Jajoo discusses how Salesforce Manufacturing Cloud modernizes operations.
Manufacturing
In this Industry Cloud Battleground Week moment, Achyut Jajoo talks about 4 challenges that Salesforce acknowledges to help manufacturing companies meet customer expectations.
Healthcare
In this Industry Cloud Battleground Week moment, Jason Martial visits Dr. Romi Chopra and Mimit Health to discuss how they use the Salesforce platform to gain a Patient 360 view.
Retail
In this Industry Cloud Battleground Week Moment, Molly Mecham from Salesforce discusses the importance of connecting disparate data to overcome customer challenges in the retail experience.
Retail
Rob Garf, VP and GM of Salesforce, breaks down how their new innovations are help promote retail anywhere and personalization opportunities.
Healthcare
William Fleming, President of Pharmacy Solutins & Chief Corporate Affairs Officer at Humana, discusses how Salesforce addresses health equity by democratizing data.
Retail
In this Industry Cloud Battleground moment, analysts Wayne Sadin and John Foley discuss how Salesforce identifies and streamlines the retail experience for customers.
Healthcare
Dana Wolfe and J. Chris Salinas of Salesforce discuss how the relationships between sales representatives and physicians can improve with new technology.
Cloud
Lynne Zaledonis, EVP at Salesforce, shares how a customer that processed a year worth of loans in 13 days - in the midst of the pandemic
Cloud
Cletis Earle, SVP & CIO of Penn State, found the Salesforce Healthcare Cloud Vaccine Management tool met their needs for speed & scalability
Data Digitization
Part 1 of the Cloud Wars CFO Series covers impactful lessons from Salesforce's President & CFO and 5 key strategies to their momentum.
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