Marketing Services at Acceleration Economy

Acceleration Economy Marketing Services is built on a foundation of practitioner-driven insights that define the why, how, and who of business technology decision-making. This provides ongoing analysis, perspectives, and experience on the biggest investments SMB, mid-market, and enterprise companies make. 

Our practitioner analysts represent CIOs, CEOs, CTOs, CMOs, CISOs, CSOs, Data Scientists, Partners Ecosystem experts, and more, and replicate “executive committees” to help guide the organization through transformative projects like data modernization, cloud migration, ERP decisions, cybersecurity frameworks, how to consider new technologies like AR/VR/MR and more.  

This practitioner-led approach focuses on the outcomes businesses are looking to achieve and the myriad, contrasting points of view that are involved in these decisions. 

Website:

  • Average of 250,000 page views per month
  • 5-7 pieces of content published each day
  • 150,000+ database of director level and above buyers
  • Mid-market to enterprise scale companies
  • Content created by IT & Business Practitioner Analysts
  • Category Channels: Cloud, AI / Automation, Cybersecurity, Data Modernization
  • Interest Channels: Leadership, Office of the CFO, Partners Ecosystem, Sustainability
  • Industry Channels: Financial Services, Healthcare, Manufacturing, Retail

Marketing Services Products:

Acceleration Economy Marketing Innovation Services offer a range of powerful brand awareness, thought leadership, storytelling, and context around your solutions.

Innovation Profile $6,500 per

  • Profile discounts at 4X $6,000, 6X $5,500, 12X $4,800
  • 3–5-minute video delivered by an Acceleration Economy Analyst
  • Based on 4-bullet points & background from vendor
  • High-Res logo and graphics supplied by vendor
  • Best for: product launches, awareness
  • View Sample Innovation Profile

Innovation Podcast $10,000 per

  • Podcast discounts at 4X $9,500, 6X $8,900, 12X $8,200
  • 12–15-minute podcast interview with an Acceleration Economy Analyst
  • Vendor supplies 4-bullet points for interview discussion guide
  • Best for: thought leadership, awareness and storytelling
  • View Sample Co-Created Podcast

Innovation Article $11,000 per

  • Article discounts at 4X $10,500, 6X $10,000, 12X $8,800
  • 5–600-word article delivered by an Acceleration Economy Analyst
  • Vendor supplies 4-bullet points for discussion guide & interview
  • High-Res logo and graphics supplied by vendor
  • Best for: thought leadership, context of solutions
  • View Sample Co-Created Article

Guidebooks:

Acceleration Economy’s guidebooks define the category via an overview, outline the business needs, provides a solution overview, and the outcomes . The practitioner analyst insights drive deeper funnel leads.

Guidebooks $35,000 (format is not open for shifts)

  • 12–15-page downloadable PDF custom analyst report
  • Written by 3-5 Acceleration Economy Practitioner Analysts
  • Thematically based and co-created with underwriting vendor
    • Intro Column: Defining the category and why it exists
    • Need Article: Analyst expanding on the category definition by outlining the specific needs it fills in the market (at least two quotes from other analysts—can be taken from existing articles or videos)
    • Solution Article: Defining how the vendor’s solution fills the market need within the category (this would be based on an interview)
    • Outcomes Article: Explanation of customer outcomes—what they can expect and (optimally) an example of a customer and the impact they experienced
  • View Sample Guidebook

Branding Opportunities:

Acceleration Economy Sponsorship Opportunities for podcasts and minutes are best for driving branding and awareness as you align your company with leaders in the technology space, Bob Evans and Toni Witt, and the platform providers and partners they analyze.

Cloud Wars Live Weekly Podcast

  • $6,500 per episode
  • Frequency discounts at 4X $5,900, 8X $5,100, 12X $4,500
  • 10-15 second intro (contributed by vendor)
  • Can be spoken word by podcaster or video asset
  • High-Res logo is needed for intro
  • View Sample Cloud Wars Live Weekly Podcast

Cloud Wars Minute News & Commentary Show

  • $6000 per week (4 episodes)
  • Weekly Frequency discounts at 4X $5,500, 8X $5,000, 12X $4,500
  • 10-15 second intro (contributed by vendor)
  • Can be spoken word by podcaster or video asset
  • High-Res logo is needed for intro
  • View Sample Cloud Wars Minute

AI Index Report Weekly Podcast

  • $5,000 per episode
  • Weekly Frequency discounts at 4X $4,600, 8X $4,100, 12X $3,400
  • 10-15 second intro (contributed by vendor)
  • Can be spoken word by podcaster or video asset
  • High-Res logo is needed for intro
  • View Sample Cloud Wars Live Weekly Podcast

You can play a role in this process through thought leadership, demand gen, and event sponsorships with our digital & physical products that are customized to meet your potential customers “where they are” in their journey.  

Please download our overview, fill out our work with us form, or contact our team to set up a discovery call. 

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Download Marketing Services Overview​