Archives: Courses


The Demise of Traditional Go-To-Market Strategies

Traditional go-to-market strategies are no longer working in today's digital-first world, creating a disconnect between buyers and sellers.


The Cloud Wars Top 10: How it works, why it has shifted & how CXO’s use it

Half Yearly Cloud Wars Top 10 Update defining the criteria for making the list, recent moves & how C-Suite Executive Buyers & Partners consider it in their process.


Selling to the New Executive Buying Committee

The changing dynamic of C-level executives collaborating to define AI, Cloud, Cybersecurity and Data Modernization, and how vendors and partners need to respond.